Exploring the Popularity Surge in Thai Art Toy Design

Art Toys have become the latest trend, especially after celebrities like Lisa were seen holding popular cartoon character toys, sparking a surge in their market value. These collectibles, once a niche hobby, have now become rare commodities sought after by both seasoned and new collectors. Traditionally, art toys have been popular within the toy community and have gradually become more expensive.

The phenomenon of art toys began gaining attention in the early 1990s, with Hong Kong artist Raymond Choi creating the Qee collection. These were Lego-like figures with heads resembling humans and animals, such as monkeys, rabbits, and mice, each crafted with unique artistic patterns and materials. This sparked interest in art toys. In the US, the Dunny Series—a collection of uniquely patterned rabbit figures—caught the public’s imagination, while in Japan, Bearbrick figures became icons of pop culture, making art toys a hybrid of toy and Pop Art.

In Thailand, artists have drawn inspiration from their childhood or integrated Thai elements into their creations, leading to the establishment of several art toy studios. Today’s online celebrities highlight prominent Thai designers in the art toy scene, showcasing their work in various art galleries.

One such artist is Maggie-Srarat Sararaphorn, or “Mackcha,” known for her character “Chalotte,” a young girl with white hair and blue eyes. Mackcha recently held her second solo exhibition “CHALOTTE’S CASTLE” at RCB Galleria 2, River City Bangkok, which featured Chalotte riding a goldfish as the highlight.

Another emerging pop artist is Jump-Napat Jongjitpotapota, or The Jum, whose main character ‘Little Fire’ is featured in a variety of techniques. After returning to the art scene, his ‘Fire Friends Camp Fire’ became a rare item, sparking significant interest among art enthusiasts.